01 Nov 7 TOOLS TO NAME YOUR MOBILE APP
By developing your first mobile application , you need also to promote it to let people know that it exists. But before going into marketing and promotion of your app, you first have to think giving it an appropriate name. Naming your mobile app requires a great deal of thought. Not only should the name be closely connected to the app’s functions, but it should also be something users can instantly identify the app with. Here are 7 tools to help you with naming your mobile app.
1.Check if Name already exists
Check if there is already an app by the same or a similar name in app stores, before submitting it to an app store, as it may run into copyright issues. It will also create unnecessary competition for your app.
2.Easy Pronunciation and app Relevance
Your app name should relate to its functions. Choose a name that most closely describes the app. Also make it easy for users to remember and pronounce.
A clever SEO strategy would keep your app ahead in the ranking. SEO, ( Search Engine Optimization), is a way to let search engines such as Google “find” you easily and list you among their earliest search results. Remember to use keywords that are most searched by users. Use Google Adwords for this purpose. Also, use maximum keywords in your app description.
4.Categorizing Your App
Categorizing your mobile app is as important as giving it an appropriate name. This helps in overall app marketing, so that you can enhance the general reach of your app. Choose a category that has the least competition and also a decent enough keyword ranking. MobClix is one very effective tool to let you gauge the existing competition between the several categories in the app marketplace. At least, it lets you get a good idea of the best categories you can place your app in.
5.App URL Naming for SEO
Your app URL is also an important aspect for SEO. The name of your app will be used as the URL filename by default. Remember not to use irrelevant or special characters in your app name, as this might end up causing an error in URL generation.
6. App Description
The app description is another aspect you need to look into, before submitting your app. This description will be shown on both on the app store you submit the app to and on your app webpage. Make sure that your app description does not exceed the maximum character limit. Also remember to put in the most important points of your app in that description.
7.Test Your App Name
If possible, test your app name among a closed group of trusted people, before actually submitting your app. Feedback from this group will help you estimate the efficacy of your mobile app.
Naming your mobile app can have a marked influence on the success of your app in the app marketplace. Of course, the quality of your app is what finally matters to the end-user. But in order to reach more users, you need to make sure you name your mobile app right. Follow the above tips and take that extra step in succeeding with your mobile app.