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Not all companies take full advantage of the potential of their own sites, let alone their custom mobile apps. Some companies do not even have them, because for some reason they consider them unnecessary! Competition in this area is still low, and this should definitely...

By developing your first mobile application , you need also to promote it to let people know that it exists. But before going into marketing and promotion of your app, you first have to think giving it an appropriate name. Naming your mobile app requires a...

Over the last couple years something interesting happened—millions of people began having conversations with their speakers, cars, computers and phones. Voice technology is fundamentally changing the way we use we our devices, often in ways we didn’t expect. We’ve learned a lot about how we can...

Remember, the consumer is King. It is of course important that your app is fun to use, but it should also be of utility value to the customer. Your customer is the key here and nothing else is more important than him/her. You need...

It is not enough if you merely create a mobile app - marketing mobile applications is equally important. There are almost 1,500,000 apps in the market and counting. How do you go about ensuring that the app you created gets the attention it deserves? How do...

It has been proven that finding an app developer isn't that tough these days, it's finding just the right one for your business that can be tricky. Finding the right partner is more important than saving a few hundred or thousand euros in building your product....

Here’s a comprehensive guide on how to market an app and make an early dent with your mobile marketing plan Know Your Audience If you haven’t identified your core audience, you’ll never hit your sales target. First figure out who your app should cater to, then...