Over the last couple years something interesting happened—millions of people began having conversations with their speakers, cars, computers and phones. Voice technology is fundamentally changing the way we use we our devices, often in ways we didn’t expect. We’ve learned a lot about how we can...
Remember, the consumer is King. It is of course important that your app is fun to use, but it should also be of utility value to the customer. Your customer is the key here and nothing else is more important than him/her. You need...
Remember, the consumer is King. It is of course important that your app is fun to use, but it should also be of utility value to the customer. Your customer is the key here and nothing else is more important than him/her. You need...
It is not enough if you merely create a mobile app - marketing mobile applications is equally important. There are almost 1,500,000 apps in the market and counting. How do you go about ensuring that the app you created gets the attention it deserves? How do...
In Greece and in all Mediterranean countries, the summer touristic season has begun. Logically, the digital marketing managers of every foodservice area, focus on all available alternative ways of digital advertising and digital promotion of their services. Is that enough? The truth is that the best...
Imagine there are two shoppers using your baby apparel app. The first is a one-time visitor who buys a $500 gift for a baby shower. The second is a new mom who spends $100 each month on purchases for her baby. If you just looked...
It has been proven that finding an app developer isn't that tough these days, it's finding just the right one for your business that can be tricky. Finding the right partner is more important than saving a few hundred or thousand euros in building your product....
Here’s a comprehensive guide on how to market an app and make an early dent with your mobile marketing plan Know Your Audience If you haven’t identified your core audience, you’ll never hit your sales target. First figure out who your app should cater to, then...
It is more timely than ever to talk about mobile apps in conjunction with businesses, and why you should consider building a mobile app for your own company. If you think that mobile apps are solely for big name brands like Walmart and Bank of America,...
It seems that scientists and analysts (from NY Times to ELSTAT) have been increasingly focusing their researches on the analysis of our behavior and involvement with electronic and portable devices, internet and social media. According to a research by NY Times (January 2016), 74% of...
