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Not all companies take full advantage of the potential of their own sites, let alone their custom mobile apps. Some companies do not even have them, because for some reason they consider them unnecessary! Competition in this area is still low, and this should definitely...

By developing your first mobile application , you need also to promote it to let people know that it exists. But before going into marketing and promotion of your app, you first have to think giving it an appropriate name. Naming your mobile app requires a...

Here’s a comprehensive guide on how to market an app and make an early dent with your mobile marketing plan Know Your Audience If you haven’t identified your core audience, you’ll never hit your sales target. First figure out who your app should cater to, then...

It is more timely than ever to talk about mobile apps in conjunction with businesses, and why you should consider building a mobile app for your own company. If you think that mobile apps are solely for big name brands like Walmart and Bank of America,...