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Here’s a comprehensive guide on how to market an app and make an early dent with your mobile marketing plan Know Your Audience If you haven’t identified your core audience, you’ll never hit your sales target. First figure out who your app should cater to, then...

It is more timely than ever to talk about mobile apps in conjunction with businesses, and why you should consider building a mobile app for your own company. If you think that mobile apps are solely for big name brands like Walmart and Bank of America,...