West BI

The Problem & Challenge

West SA has been active in the field of communication and advertising since 1994. It covers the needs of its customers both in Greece and Cyprus. Indicative and repeatedly awarded services are research, consulting, in-store promotion and merchandising. The enormous amount of data, partners and the need to utilize them was the challenge to develop a BI that will combine data from various sources, in order to analyze them and make decisions from them.

The Solution

West SA got in touch with Smartup to transform their need into a comprehensive, dynamic, and above all, effective BI. Smartup accepted the challenge of design & development of West BI, which in brief involves identifying and analyzing the right data using:

• AI Image Recognition
• Advanced analytics
• Live Reporting

Benefits

What West SA achieved in a very short time using the BI tool, was:

• Identifying and analyzing the right data
• Make better decisions
• Improved functionality
• Identifying market trends