Digital Product Design & Development by Smartup

1. Product Value Definition

Value Proposition Clarity: We define specific problems your digital product solves and how to position against alternatives.​

Results for Stakeholders & Organizational Goals: We clarify which results matter most to both the public and the business, and we set measurable goals to track progress.

Continuous Measurement & Adjustments: We use adaptive measurement plans that evolve along with product development, making use of real data rather than assumptions.

2. Market Research & Demand Analysis

We conduct thorough research to define:

• Documented perceived and desired benefits as defined by similar solutions
• Supported evidence about the effectiveness of such solutions by authoritative sources
• Keyword searches uncovering the demand

3. User/Customer Journey Map

We create a comprehensive customer journey map to visually represent the end-to-end experience a customer has with the product over time and across all channels. During the process, we document all possible steps, touchpoints, feelings, motivations, questions, and concerns a customer experiences, from initial awareness to purchase and beyond. The customer journey map provides a clear understanding of the customer's needs, helping the product team develop customer-centric solutions.

4. Rapid Development & Launch

Based on the findings of Market Research and Demand Analysis, we determine the minimum set of features that will result in a product that the market will embrace. We proceed with rapid product development and launch, always striving to adhere to stringent timelines to acquire the desired market's initial feedback.

5. Go-to Market Overview

Smartup supports product design with a high-level overview of the go-to-market plan to provide the product team with an early-stage understanding of how the product will be positioned, promoted, delivered, sold to, and loved by its target audience through digital channels.

6. User Feedback

We invest in organizing and capturing user feedback from real users to ensure a transition from the initial, assumption-based design process to a new process tied to the experience and needs of real users. We collect and evaluate preferences, dislikes, misunderstandings, and aspirations for improvement to achieve competitiveness and scalability potential for the product.

7. Analytics & KPI Tracking

To facilitate the transformation of great ideas into sustainable business models, we define and track meaningful KPIs in 2 main categories:

• User & customer engagement
• Business performance

These metrics are used as a compass for clearly defining success and successfully approaching the product's business goals.

8. Digital Strategy

(effective strategies for the promotion and adoption of digital products and services)

Optionally, we create and provide a strategic inbound marketing plan for the organization's team to effectively design and implement digital marketing activities or evaluate the performance of any marketing partner.